A Guide To Food Court Franchising In India

A Guide To Food Court Franchising In India

Mutton Sukkha

In the food industry, franchising has become one of the most popular business modules.  The rise in urbanization, growth in dining out and rapid urbanization are some of the major contributors to the expansion of food court franchises across India.  This blog focuses on the world of food court franchising.


Understanding Food Court Franchising


Food court franchising involves opening a food outlet in a shared dining area, typically within malls, airports, and other high-footfall locations. There are several advantages in this model such as shared efforts for marketing, steady customer base and lower investments.


Why Consider a Franchise of Food?


  • Proven Business Model: Franchises offer a tested and successful business model, reducing the risks associated with new ventures.


  • Brand Recognition: Established franchise of food come with brand recognition, which attracts customers more easily than a new, unknown brand.


  • Training and Support: Franchisors provide extensive training and support in areas like operations, marketing, and management.


  • Supply Chain Management: Franchisees benefit from the franchisor’s established supply chain, ensuring consistency in quality and pricing.


The Indian Food Court Landscape


The food court scene is vibrant and diverse which offers a mixture of international and local cuisine. With convenient and good quality options for dining , food court franchises are a great opportunity for business due to the mix of local and international cuisines available. Popular segments include fast food, casual dining, coffee shops, and specialty cuisines.


Key Factors to Consider Before Investing


  • Location: The success of a food court franchise heavily depends on its location. High footfall areas such as malls, airports, and office complexes are ideal.


  • Brand Strength: Choose a  franchise of food with a strong brand presence and positive customer perception.


  • Initial Investment and Fees: Evaluate the initial franchise fee, ongoing royalties, and other financial commitments.


  • Support and Training: Ensure the franchisor offers comprehensive training and ongoing support.


  • Menu and Concept: The menu should have wide appeal and align with local tastes and preferences.


Tandooriwala: Top Food Franchise In India


If you are looking for a prime example for successful franchise of food in India then Tandooriwala is a prime example of a successful food franchise in India. Specializing in authentic Indian cuisine, particularly tandoori dishes, Tandooriwala has carved a niche for itself in the competitive food court market.


Franchise Model


Tandooriwala offers a flexible franchise model suitable for various formats, including food courts, standalone outlets, and kiosks. The  franchise of food package includes:


  • Brand Usage: The right to use Tandooriwala’s brand name and logo.


  • Comprehensive Training: Extensive training in food preparation, customer service, and business operations.


  • Marketing Support: Assistance with marketing campaigns and promotional activities.


  • Supply Chain: Access to a well-established supply chain, ensuring the availability of quality ingredients.


  • Ongoing Support: Continuous support in operations, staff training, and troubleshooting.


Investment and Returns


The initial investment for a Tandooriwala franchise varies based on the format and location. Typically, the investment includes the franchise fee, equipment costs, interior decor, and initial stock. The return on investment (ROI) is promising, with franchisees often breaking even within a year of operation, thanks to the brand’s popularity and high demand for Indian cuisine.


Steps to Start a Food Court Franchise in India


1. Research and Choose a Franchise

Begin by researching various food court franchises available in India. Look for franchises with a proven track record, strong brand presence, and comprehensive support systems. Consider your budget, interests, and the market demand for the chosen cuisine.


2. Understand the Financial Requirements

Evaluate the financial requirements, including the initial franchise fee, ongoing royalties, and other costs. Ensure you have a clear understanding of the total investment needed, including working capital for the initial months of operation.


3. Location Selection

Choose a strategic location with high footfall. Conduct a thorough analysis of the potential locations, considering factors like accessibility, visibility, and competition.


4. Sign the Franchise Agreement

Once you’ve selected a franchise of food and finalized the location, you’ll need to sign a franchise agreement. This legal document outlines the terms and conditions of the franchise relationship, including the rights and responsibilities of both parties.


5. Training and Setup

The franchisor will provide training and support to help you set up your outlet. This includes training in food preparation, customer service, and business operations. You’ll also receive assistance with the outlet’s interior design and layout.


6. Marketing and Promotion

Leverage the franchisor’s marketing support to promote your outlet. Participate in local advertising campaigns, social media promotions, and other marketing activities to attract customers.


7. Grand Opening

Plan a grand opening event to create buzz and attract customers. Offer special promotions, discounts, and free samples to encourage people to try your food.


Advantages of Food Court Franchises


1. Lower Investment

Food court franchises generally require a lower initial investment compared to standalone restaurants. The shared infrastructure and lower operational costs make it a cost-effective option for aspiring entrepreneurs.


2. High Footfall

Food courts in malls, airports, and office complexes attract a large number of visitors, providing a steady stream of potential customers. This high footfall translates to higher sales and better profitability.


3. Shared Marketing Efforts

Food court outlets benefit from the overall marketing efforts of the mall or complex. Events, promotions, and advertising campaigns conducted by the mall management drive foot traffic to the food court, benefiting all outlets.


4. Diverse Customer Base

Food courts attract a diverse customer base, including families, office workers, students, and tourists. This diversity ensures a steady flow of customers throughout the day.


Challenges and How to Overcome Them


1. Competition

Food courts often house multiple food outlets, leading to intense competition. To stand out, focus on offering high-quality food, excellent customer service, and unique menu items.


2. Operational Efficiency

Running a food court outlet requires efficient operations to handle high customer volumes, especially during peak hours. Invest in training your staff, streamline processes, and leverage technology to improve operational efficiency.


3. Consistency

Maintaining consistency in food quality and service is crucial for customer satisfaction and repeat business. Adhere to the franchisor’s standards and regularly monitor and evaluate your operations.


4. Marketing and Promotions

While the mall’s marketing efforts help drive foot traffic, individual outlets need to engage in their own marketing activities to attract and retain customers. Use social media, loyalty programs, and special promotions to build a loyal customer base.


In Conclusion


Food court franchising in India offers a viable and profitable business opportunity for aspiring entrepreneurs. By choosing a reputable franchise like Tandooriwala, understanding the market dynamics, and focusing on delivering an exceptional dining experience, you can establish a successful food court outlet. Whether you are a seasoned entrepreneur or a first-time business owner, the food court franchise model provides a pathway to achieving your business goals in the thriving Indian food industry.